WanderVibe’s UGC Journey: 500K+ Organic Reach for Travel Packages

Challenge

WanderVibe, a boutique travel agency, needed to promote a new eco-friendly travel package targeting adventure-seeking millennials. Their in-house content was limited to stock photos and generic videos, which failed to capture the authentic experiences their audience craved. They needed a high volume of diverse, engaging content to boost bookings while staying within a modest marketing budget.

Solution

WanderVibe opted for our platform’s Starter Plan ($99/month) to access a diverse creator network. They selected 40 travel creators, including bloggers, Instagrammers, and Pinterest influencers, who specialized in adventure, sustainable travel, and lifestyle content. The campaign brief encouraged creators to share personal stories, scenic photos, and short videos about their trips, highlighting WanderVibe’s eco-friendly ethos and unique destinations (e.g., Costa Rica, Iceland).

Our platform’s tools streamlined the process, from creator outreach to content approval. WanderVibe used the dashboard to provide feedback, ensuring content aligned with their brand’s aesthetic while retaining creators’ authentic voices. The platform’s licensing feature allowed them to repurpose UGC for their website, social media, and email campaigns.

Execution

1. Creator Selection: WanderVibe filtered creators by niche (travel, sustainability) and audience demographics (18–35, adventure enthusiasts). They prioritized creators with strong visual storytelling skills.

2. Content Creation: Creators produced 150+ pieces of UGC, including 80 Instagram posts, 50 Pinterest pins, and 20 short videos, over six weeks. Content showcased real travel moments, like hiking or eco-lodge stays.

3. Campaign Management: The platform’s collaboration tools enabled WanderVibe to approve content quickly and request edits (e.g., adding destination hashtags).

4. Distribution: UGC was shared on WanderVibe’s Instagram, Pinterest, and website, with top posts boosted via paid ads targeting eco-conscious travelers.

Results

1. Organic Reach: The campaign reached 500K+ users organically, with Pinterest pins driving 200K+ impressions.

2. Booking Sourge: Booking inquiries increased by 50%, with a 30% rise in confirmed bookings for the eco-friendly package.

3. Content Scalability: The 150+ UGC assets provided a content library for six months of marketing, reducing future costs.

4. Engagement Boost: Instagram engagement rose by 70%, with creator Stories averaging 5,000+ views each.