BrewHaven’s UGC Buzz: 2M+ Impressions for Artisanal Coffee

Challenge

BrewHaven needed high-quality, authentic content to elevate their presence on Instagram and Pinterest, where their audience sought coffee inspiration. Their previous campaigns had low engagement (under 3%) and minimal website traffic, as their content felt too polished and disconnected from their audience’s daily coffee rituals.

Solution

BrewHaven signed up for our platform’s Starter Plan ($99/month) and accessed 10,000+ creators. They selected 25 foodie creators, including baristas, recipe developers, and lifestyle bloggers, with audiences passionate about coffee culture. The campaign brief encouraged creators to share aesthetic coffee moments—morning brews, latte art, or recipes using BrewHaven’s beans—in formats like Instagram Reels, Pinterest pins, and static posts.

Our platform’s collaboration tools allowed BrewHaven to provide detailed guidelines (e.g., cozy aesthetic, natural lighting) while preserving creators’ authenticity. The platform’s analytics dashboard tracked performance, helping BrewHaven identify top-performing content for paid ad boosts. Full licensing ensured they could repurpose UGC across their website, email campaigns, and social media.

Execution

1. Creator Selection: BrewHaven targeted creators with 5,000–100,000 followers, focusing on those with expertise in food photography and video content.

2. Content Creation: Creators produced 120+ pieces of UGC over four weeks, including 60 Reels, 40 Pinterest pins, and 20 static posts. Content featured coffee recipes, brewing tutorials, and cozy cafe vibes.

3. Campaign Management: BrewHaven used the platform to approve content within 24 hours and request minor edits (e.g., adding branded hashtags).

4. Distribution: UGC was shared on BrewHaven’s Instagram, Pinterest, and website, with top pins and Reels boosted via paid ads targeting coffee lovers.

Results

1. Massive Impressions: The campaign generated 2M+ impressions across Instagram and Pinterest, with pins driving 800K+ views.

2. Traffic Sourge: Website traffic increased by 60%, with a 25% rise in time spent on product pages.

3. Content Library: 120+ UGC assets provided months of reusable content, reducing production costs by 45%.

4. Engagement Boost: Instagram engagement rose to 8%, with Reels averaging 12,000+ views.