GlowBeauty’s UGC Triumph: Doubling Engagement with Authentic Content

Challenge

The brand needed a high volume of authentic content to refresh their Instagram and TikTok presence, build trust with their audience, and drive online sales. Their previous campaigns had low engagement rates (under 2%) and failed to convert social media followers into customers. They also faced tight deadlines to launch a new moisturizer line, requiring content that could be produced quickly and reused across multiple channels.

Solution

GlowBeauty signed up for our platform’s Starter Plan ($99/month) and gained access to our network of 10,000+ creators. Using the platform’s advanced filtering tools, they selected 50+ micro-creators (5,000–50,000 followers) in the beauty niche, focusing on creators with high engagement rates and diverse audiences across the U.S. and Europe. The campaign brief was simple yet specific: creators were asked to share honest reviews, skincare routines featuring the new moisturizer, and short Reels showcasing the product’s glow-enhancing benefits.

Our platform’s campaign builder allowed GlowBeauty to streamline communication, share brand guidelines, and approve content in real time. Creators delivered a mix of Instagram Reels, Stories, and static posts, all with a natural, unpolished aesthetic that aligned with the brand’s “real beauty” ethos. The platform’s rights management feature ensured GlowBeauty secured full licensing for all content, enabling reuse in email campaigns, their website, and paid ads.

Execution

1. Creator Selection: GlowBeauty used demographic filters (age, location, interests) to find creators who matched their target audience. They prioritized diversity to reflect their inclusive brand values.

2. Content Creation: Creators produced 100+ pieces of UGC over three weeks, including 60 Reels, 30 Stories, and 10 static posts. Content ranged from morning skincare routines to “get ready with me” videos.

3. Campaign Management: The platform’s dashboard allowed GlowBeauty to track submissions, provide feedback, and approve content within 48 hours. They collaborated closely with creators to ensure authenticity while maintaining brand consistency.

4. Distribution: GlowBeauty shared UGC across Instagram, TikTok, and their website, while repurposing top-performing Reels for Meta ads. They also featured creator reviews in email newsletters to re-engage existing customers.

Results

1. Engagement Surge: Social media engagement soared from 2% to 6%, a 200% increase, with Reels averaging 10,000+ views each.

2. Sales Growth: The campaign drove a 35% increase in online sales for the new moisturizer line within 30 days, with a 20% uptick in repeat purchases.

3. Content Volume: Over 100 pieces of reusable UGC were created, reducing future content production costs by 50%.

4. Brand Reach: The campaign reached 1.2M+ users organically, with creators’ posts generating 500K+ impressions on Instagram and TikTok.